Many small businesses love social media because it’s free, but feel very overwhelmed and intimidated by it all. Some our clients started off initially being very enthusiastic about posting tweets and Facebook pages manually for about 1 month, then they either start to run out of things to post, or feel drained by the demands of keeping their social media profile active and interesting. Well we totally understand how they feel and appreciate how easy it is at this stage to give up altogether. But, don’t give up! This is an opportunity for free worldwide exposure, and all it takes is forward planning and using technology properly! So lets master social media with: Who, Why, What, Where, When?
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From our experience of supporting small and medium sized businesses, some of our clients describe writing blogs as definitely a painful chore for them. They said that they are entrepreneurs, not writers!
But it doesn’t have to be this way at all, if blogging can be seen as a powerful tool to communicate with customers and strengthen company brand. It can also be fun, and a unique opportunity for a company to showcase behind the scenes work or more about themselves